Today, Yotpo quietly announced a significant shift: they’re sunsetting both their Email and SMS products. For many merchants (and US!) this came as a shock.

If you’re one of those brands, you’re likely feeling a mix of frustration, confusion, and urgency.

You may even be wondering about the future of Yotpo in your stack for reviews and/or loyalty.

Let’s break down what this change means, what your options are, and how to make this transition with minimal disruption (and ideally, some long-term upside).

Why It Matters

Yotpo positioned itself as an “all-in-one” marketing platform—reviews, loyalty, SMS, and email, but now merchants are eating the opportunity cost (and actual costs they paid) to migrate to it. Now they're facing the looming realization that they will have to eat the cost AGAIN.

Now, with core retention channels being discontinued, brands must:

• Rebuild critical lifecycle automations (e.g., abandoned cart, post-purchase)
• Re-integrate loyalty and reviews with new platforms
• Migrate segmentation, data, and compliance preferences
• Train internal teams or agency partners on new systems

If you're a brand running $5M–$50M/year, these aren’t small lifts.

What Should You Do Now?

Here’s a practical plan to navigate the transition:

1. Don’t Panic—but Do Act Fast

Depending on your contract, you may have a few weeks or a couple of months. You do need to move, but don’t rush into the next platform blindly. Prioritize a clean, compliant, and strategic migration.

2. Inventory Your Current Setup

Document:

• All active automations
• Lists & segments
• Embedded forms
• Integrations (loyalty, review, recharge, etc.)
• Any custom event tracking

This will help you identify what must be rebuilt in the next platform.

3. Evaluate New ESPs or SMS Providers

Most merchants are now reconsidering:

• Klaviyo (the obvious go-to, especially for email + SMS)
• Postscript (SMS only, deep Shopify integration)
• Attentive (SMS + MMS with advanced features)
• Drip (email-centric, but strong for mid-market)
• Sendlane or Omnisend (rising stars with unified functionality)

Each has trade-offs in pricing, UI, integrations, and support.

4. Prioritize Deliverability + Compliance

Any platform move can cause deliverability dips. Warming your domain, segmenting engaged users, and setting up authentication protocols (SPF/DKIM/DMARC) must be part of your migration plan.

If you were relying on Yotpo for TCPA compliance, opt-ins, or double-confirmation tracking, don’t assume your next platform will handle it the same way. Review your consent capture flows carefully.

5. Rebuild With Optimization in Mind

You don’t have to rebuild your program exactly as it was. This is a chance to upgrade:

• Re-think timing, cadence, and offer structure
• Add advanced flows like winback, back-in-stock, or VIP
• Reorganize lists and clean inactive contacts
• Revise creative to match brand updates

Our Take

Platform changes are inevitable in a fast-moving martech space—but this one stings. Yotpo’s decision not only disrupts workflows, but also breaks trust for many merchants who invested in a consolidated strategy.

That said, transitions like this can be an opportunity. Many brands who moved to Klaviyo or dedicated SMS platforms have seen:

• Higher ROI from more flexible flows
• Better data visibility
• Stronger ecosystem support
• Greater deliverability control

It’s inconvenient, yes—but it’s also a chance to build something better.

Need Help?

We're offering free migrations from Yotpo to any platform. Reach out to us at supyall@inboxstars.email and we'll help you out!

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