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Project Overview
We helped StreetStrider add 261% more revenue during BFCM, adding over $100,000 in sales thru email and SMS, and even created a 10% YoY lift against the same promo.
Outcome
- Through smart segmentation and carefully opening up less engaged segments that previously showed interest, we pushed the list to the max to achieve optimal reach without domain damage.
= Switched from Attentive to Klaviyo SMS before heavy shopping season to further budget and optimize profit by reducing tech spend
- Introduced Alia to help generate an additional $15,000 in sales, with email, SMS and Alia accounting for over 60% of sales
